The German Wine Institute (Deutsches Weininstitut, or DWI) is the official marketing organization for the German wine industry. Its mandate is to promote the high quality of German wines and boost sales through joint marketing initiatives—conducted both domestically and internationally—that do not distort the competitive balance. These marketing activities encompass market research and reporting, public relations and media outreach, image promotion, advertising, trade fair participation, the publication of informational materials, educational training courses and seminars, and consumer events.