ProWine Shanghai 2024
German Pavilion at ProWine China 2021
12–14 November 2024
SNIEC – Shanghai New International Expo Center
Shanghai, P. R. China
As the leading trade fair for the wine and spirits industry in the Chinese mainland, ProWine Shanghai 2024 will be held at the Shanghai New International Expo Center from November 12 to 14, 2024. Since entering the Chinese market, ProWine Shanghai has dedicated itself to introducing top-quality wineries from around the globe to Chinese consumers.
Simultaneously, it has worked tirelessly to promote China's wine industry, showcasing its unique charm on the international stage. As a crucial business platform for the wine and spirits trade, ProWine Shanghai has, over the past decade, leveraged its German professionalism to offer a feast of fine wines to global exhibitors and visitors. This has significantly contributed to the continuous development and prosperity of the wine and spirits industry.
The “German Pavilion” is the official joint stand of German companies, organized under the German government’s foreign trade fair programmes.
This initiative allows German exhibitors to showcase their products and services under the prestigious “made in Germany” brand.
Offering a platform for buying, selling, and networking, it also serves as a business card for Germany, especially benefiting small and medium-sized enterprises.
The Federal Information Stand provides a central meeting point and valuable industry insights. Explore current and upcoming German Pavilions at www.german-pavilion.com.
Website of the organizer
http://www.prowine-shanghai.com/en/
More information about ProWine Shanghai 2024 in AUMA's trade fair database
Contacts
Further Events
Every year, the foreign trade fair programme comprises around 250 trade fair participations worldwide. At www.german-pavilion.com you will find an overview of the current and planned German Pavilions.
German Pavilion
The Federal Ministry of Food and Agriculture (BMEL) decides on, and supports, official participations in the Federal Republic of Germany's international trade fairs and exhibition programme. In addition to policy and budgetary issues, the active involvement in the presentation of Germany at international fairs and exhibitions is of prime importance. In a constant dialogue with private-sector partners, the division for international / national trade fairs and exhibitions of the ministry backs the export activities of German industry on international markets.
Furthermore, the "fairs and exhibitions division" is concerned with planning and implementing German participation in world expositions abroad and with major political issues regarding fairs and exhibitions in Germany.
The Association of the German Trade Fair Industry (AUMA) represents the interests of the trade fair industry on a national and international level in dealings with parliament, ministries, authorities and other organisations.
The association organises the official German trade fair programme abroad in close cooperation with the Federal Ministry for Economic Affairs and Climate Action (BMWK) and the Federal Ministry of Food and Agriculture.
As part of this programme, the Federal Government provides financial assistance for German participations at foreign events, but also for independent presentations by German industry abroad.
www.bmel.de
Federal Ministry of Food and Agriculture (BMEL)
www.auma.de
Association of the German Trade Fair Industry (AUMA)